House of Pops x Emirates Bustanica: A Collaboration That Redefines Wellness and Sustainability. In a bid to advance the popularity of sustainable, yet artistic and aesthetically pleasing snacks, House of Pops and Emirates Bustanica have announced a collaboration. This partnership merges the innovative strengths of both brands, culminating in two new collections – the Blooming Collection and the Vitality Collection. This collaboration highlights House of Pops’ commitment to sustainability, wellness and craftsmanship, while Emirate Bustanica’s premium ingredients, grown using cutting-edge vertical farming techniques, bring quality and freshness to the partnership. “Leveraging our organisation’s massive capabilities to collaborate and innovate with home-grown businesses and entrepreneurs is one of the more exciting parts of our agenda”, said Shahreyar Nawabi, CEO of Emirates Flight Catering. “This partnership is a celebration of shared values – a commitment to sustainability, a passion for delivering unparalleled quality, and a dedication to showcasing the best innovations born right here in Dubai. The use of our edible flowers within the ice lollies is a brilliant blend of creativity and innovation – art, taste and aesthetics all delivered using the freshest, locally grown inputs. I can’t wait for everyone to experience the magic of this collaboration and all that it will produce.” The collaboration also underscores House of Pops’ ongoing commitment to innovation. Known for its focus on natural, plant-based ingredients, House of Pops’ new range prioritises flavour but also champions environmental stewardship. The Blooming Collection features three flavours that combine fruit-forward tastes with edible flowers: Orange Passion Bloom, Rosey Lemonade and Citrus Sunshine. The Vitality Collection offers a nutritious twist with two vegetable-fruit fusions designed to boost overall wellbeing: Lemon Apple Boost, a blend of lemon, apple, spinach, kale, and ginger; and Beet It, a mix of beetroot and fruits. These “detox pops” reflect a shared commitment to health and sustainability. “We are beyond thrilled to see this partnership come to life, and with a company like Emirates Bustanica that provides the freshest premium ingredients from the world’s largest vertical farm here in the UAE”, said Mazen Kanaan, Co-Founder of House of Pops. “It’s a wonderful opportunity for us at House of Pops, and a great sign that when we remain committed to our values of sustainability, wellness, and purity, the business will continue to flourish with partnerships like this.” The new collections will be available in the first phase at House of Pops outlets and online, with plans for broader distribution across more touch-points in the near future.